Over a decade of effective design solutions.
Packaging Design
Pretty clean
The client came to me looking to inject life into their packaging, while adhering to the trendy (and sassy) brand they’d already established.
The solution was utilizing the brand name within a fun, oversized tagline on each product. The result cemented the brand’s bold reputation with marketable packaging that stands out in a sea of mainstream household products. (Photo credit: The Grayhive Photography)
Campaign Development
CFR42
This campaign was developed to create lifelong fans and establish the Canadian Finals Rodeo as a legitimate championship event.
The execution gave facial recognition and status to rodeo competitors in an effort to give fans an individual to cheer for as well creating additional marketing and merchandising opportunities.
Work completed as a member of the Northlands creative team.